
A digital solution for encouraging eco-responsible business practices
Pour la version en français, cliquez ici.
What is L’Activateur?
L’Activateur is a solution.
Faced with growing market and social expectations with regards to ESG and sustainability, companies are under pressure to adopt new business practices to reduce their environmental footprint, improve the well-being of employees and communities, and strengthen their governance.
This intuitive, affordable application offers a step-by-step guide to implementing eco-friendly business practices in less than two hours.
*Economic development organizations have access to additional features to help them support and monitor the progress of companies they are assisting.
What you can do using the L’Activateur app:
1 > Carry out a self-assessment of your business practices based on your company’s characteristics and your sector of activity.
2 > Get concrete action plans to improve your performance.
3 > Plan specific actions to be carried out and generate a sustainable development action plan based on your objectives.
4 > Monitor progress on your action plan.
5 > Share your sustainable development commitments and achievements with suppliers, partners and customers.
How does it work?
Take a few minutes to watch these short videos introducing L’Activateur for the tourism and agri-food sectors (in French only).
If you are an economic development professional who is interested in supporting businesses in their sustainable development efforts, watch the webinar titled S’outiller pour accompagner les entreprises en développement durable (in French only).

Who is it for?
- Small and medium-sized private and social economy enterprises (SMEs)
- Economic development organizations (EDOs) that wish to use L’Activateur to support the businesses with which they are already working

What business sectors is it designed for?
- Manufacturing
- Food processing
- Agriculture
- Tourism
- Service
- Construction
- Mining (exploration)
- Transportation
- Others

How much does it cost?
- Economic development organizations
$200 per company (plus training and management fees) when signing an agreement for a minimum of 10 annual licenses. - Companies
300$ per license. - Businesses located in an area served by an economic partner
Prices subject to agreement with the economic partner (To consult the list of economic partners, scroll down the page)
Benefits
Sustainable development expertise
Inspiration for improving your sustainable development practices
Technical support
A secure, confidential environment
What should I do if I’m interested?
Companies and organizations:
- Check the list of economic partners to see if you are located in an area covered by an economic development organization (EDO). (To consult the list of economic partners, scroll down the page)
- If your EDO is on the list, contact the EDO to let them know you are interested in using L’Activateur and would like their support in doing so
- If none of the EDOs in your area appear on the list, you must purchase an annual subscription ($300) by contacting a L’Activateur representative at : activateur@cqdd.qc.ca
Economic Development Organizations (EDOs):
If you would like to contact a member of the CQDD team to discuss further, sign an agreement and become a L’Activateur partner, please contact us at activateur@cqdd.qc.ca
The foundations of L’Activateur
L’Activateur is adapted to the reality of companies and is based on the best eco-responsible business practices.
Here are the sources we used to build our application :
- BNQ 21000 standard: structure of the self-assessment tool according to the 4 main themes of sustainable development and 21 multi-sector issuesSASB
- Standards – Sustainability Accounting Standards Board: definition of key issues by business sector
- Leading management tools for identifying best practices in business
- Field experience of CQDD practitioners: 14 sectoral and multi-sectoral cohort projects
- Revision and improvement of actions by sector partners, EDOs and entrepreneurs
The 4 main themes of sustainable development put forth by L’Activateur :
This theme refers to the effects of a company’s activities on the environment.
Environmental performance issues include:
- Raw and waste materials
- Energy
- Water
- Greenhouse gases
- Other types of pollution
- Biodiversity
- Sustainable design
This theme refers to the proper management of a company’s human resources.
Social performance issues include:
- Working conditions
- Skills development
- Employee participation and labour relations
- Diversity, equity and inclusion
- Health, safety and wellness at work
This theme refers to economic and financial decisions that support the company’s long-term viability while contributing to the adoption of eco-responsible business practices. It also includes decisions that promote the vitality of the host community.
Economic and financial performance issues include:
- Profitability control
- Sustainability of the organization
- Investments
- Procurement
- Impact on local development
This theme refers to all the processes that influence the way in which a company coordinates its activities effectively.
Cross-sectoral issues include:
- Mission, vision and values
- Organizational strategy
- Business ethics
- Product and service liability
- Governance
About
L’ActivateurTD is a sustainable development application for Quebec businesses, developed by the Centre québécois de développement durable. Its aim is to provide organizations with the tools they need to develop and communicate their sustainable development strategy.
About the Centre québécois de développement durable
The CQDD is an independent non-profit organization with over 30 years’ experience in the operational application of sustainable development in business. Its mission is to help organizations integrate the principles of sustainable development to improve their financial, social and environmental performance.
Economic partners
Alliage 02
CDEC de Québec
Centre d’excellence drones civiles et commerciaux
Chambre de commerce et d’industrie de Saint-Félicien
Chambre de commerce et d’industrie Lac-Saint-Jean-Est
Chambre de commerce et d’industrie Saguenay-Le Fjord
Cité de l’innovation circulaire et durable
Connexion Laurentides
Conseil de développement économique de la Nouvelle-Écosse (CDÉNE)
Créneau d’excellence AgroBoréal
Créneau d’excellence Écoaventure Boréale
Créneau d’excellence Transformation aluminium
Culture Saguenay-Lac-Saint-Jean
Développement économique Alma Lac-Saint-Jean
Développement PME
ESSOR 02
Evol
HORIZON TNL
Innovation 02
Laval économique
Maison de l’Entrepreneur
MRC de Maria-Chapdelaine
MRC du Domaine-du-Roy
MRC du Fjord-du-Saguenay
MRC La Haute-Côte-Nord
MRC de Lotbinière
MRC de Charlevoix-Est
PME MTL Est-de-l’Île
PME MTL Centre-Est
PME Centre-Ouest
PME MTL Centre-Ville
PME MTL Grand Sud-Ouest
PME MTL Ouest-de-l’Île
Promotion Saguenay
RDÉE Île-du-Prince-Édouard
RDÉE Nouveau-Brunswick
SADC du Fjord
SADC Haute-Côte-Nord
SADC du Haut-Saguenay
SADC Lac-Saint-Jean Ouest
SADC Maria-Chapdelaine
SADC d’Antoine-Labelle
SADC de Maskinongé
Saint-Hyacinthe Technopole
SERDEX International
Société de développement économique Ilnu (SDEI)
Société de la vallée de l’aluminium (SVA)
Société du Plan Nord (SPN)
Syndicat des producteurs de bleuets du Québec
Table agroalimentaire du Saguenay-Lac-Saint-Jean
Tourisme Saguenay-Lac-Saint-Jean
Tourisme Shawinigan
Financial partners
Vous avez des questions :

Mélissa Rochefort
Chargée de projet – PME Durable 02
Chargée de communication
Mélissa Rochefort est diplômée en Techniques de tourisme. Elle cumule 17 ans de travail dans ce domaine au sein d’associations touristiques régionales, d’abord à Tourisme Saguenay–Lac-Saint-Jean, ensuite à Tourisme Côte-Nord. Elle a alors eu l’occasion d’œuvrer dans des rôles de soutien/conseil, d’amélioration et développement d’outils de travail, de planification et de coordination de projets, de gestion de programme de financement, de traitement et de mise à jour de données ainsi que de formation du personnel ou de partenaires. Elle s’est par la suite dirigée vers le domaine de l’environnement, où elle a démarré un projet d’économie circulaire à la SADC Côte-Nord. De retour dans sa région natale en 2019, elle a été coordonnatrice concertation et mobilisation au sein de l’organisme de bassin versant du Saguenay. Elle a rejoint l’équipe du CQDD en septembre 2023 à titre de chargée de projet du Fonds Écoleader. Depuis avril 2024, elle assure les fonctions de chargée de projets pour le projet PME Durable 02.
418 668-7533 poste 122activateur@cqdd.qc.ca

Jessica Pouliot
B. A. | Conseillère ESG et développement durable
Jessica Pouliot est titulaire d’un baccalauréat en relations industrielles ainsi que d’un certificat en développement durable de l’Université Laval. Elle met à profit ses capacités d’analyse, de communication et d’organisation, acquises préalablement dans les domaines des ressources humaines et de la gestion de projets, au bénéfice du CQDD depuis 2023. Elle agit d’abord à titre de conseillère en pratiques d’affaires écoresponsables au sein du réseau québécois du Fonds Écoleader, et maintenant en tant que conseillère ESG et développement durable. Jessica accompagne tout autant des organisations dans l’amorce d’une démarche globale de développement durable, des bailleurs de fonds dans leur cheminement vers un financement durable, que des entreprises dans l’adoption de pratiques d’affaires écoresponsables. Elle est aussi formatrice au sein du programme de formation Transition PME Durable 02 pour les conseillers et les conseillères aux entreprises. Elle concrétise ainsi sa volonté de participer à l’élaboration de solutions innovantes dans le domaine du développement durable et ce, selon une approche collaborative et humaine.
418 668-7533 poste 118activateur@cqdd.qc.ca